Download Effective Ezine Advertising

Click Here to Download Effective Ezine Advertising

///////////////////////////

Ten Surefire Tips For Effective Ezine Advertising

By Kelly Araneda
Ads by Google
DMS'11, Sep 20-22, Denver The Small-Business Ad Summit For Traditional & Digital Media www.BIAKelsey.com/DMS2011
Table Top Campaign Malaysia largest coverage Table Top Advertisement www.maroon-Q.com
Need Internet Marketing? Guarantee Unique Traffic by SEO/PPC Double Your Leads - Get Free Quotes DeepakBansal.com/InternetMktg
Expert Author Kelly Araneda

You are trying to advertise online. Your budget is tight. Every penny has to count so you need a lot of bang for your buck. If you are considering Ezine advertising then congratulations. Provided it is done correctly, ezine advertising can bring in major sales. If done incorrectly, however, ezine advertising can cost you a bundle and bring in little to NO cash flow. Don't get burned! Follow these ten surefire guidelines for effective Ezine advertising and be on your way to successful online marketing.

1) Choose an ezine with an appropriate target audience. If your business sells base ball caps, you'll want a sports-minded audience. For example, you would want to stay away from "Gourmet Grandmas" Ezine but definitely want to consider the "Amateur Athletes Anonymous" Ezine.

2) Get to know the Ezine. First, subscribe to the Ezine, not only to get a better feel for it, but also so you can watch for your ad when it is scheduled to run. If for some reason it does NOT run, you'll be able to contact the publisher and let them know. In such a case it is appropriate to ask that your ad run again free of charge or get a refund.

3) Call the Ezine publisher and establish contact before submitting an ad. This will help solidify or eliminate any doubts you may have had bout the legitimacy or the appropriateness of the ezine you're considering. You'll also be establishing a relationship with the publisher, which can be useful for future ad campaigns.

4) Choose the proper type of ad. Stay away from classifieds, middle, and bottom ads. Most readers skim right over these and you'll get little exposure. What you're looking for is a top ad, or better yet, a solo ad. Solo ads are also known as featured or exclusive mailings. These are emailed separately to the entire subscription base for maximum exposure. It's like borrowing their list (yes, the coveted "list") and advertising to them directly.

5) Avoid publications that abuse their list. Make sure the Ezine does not publish more than 2 solo ads per week to avoid irritating and numbing the subscribers.

6) Check the archive. This is another way to verify the legitimacy of the Ezine and see which ads have run in the past.

7) Check out your ad options. For example, ask if you can personalize each ad with the reader's first name, add clickable links, add color, and use html.

8) Ask for an endorsement from the publisher. The subscribers already have a relationship with the publisher. They trust the publisher and the information he or she provides. Having an endorsement from the publisher could boost sales for you BIG time.

9) Try to get your first ad for free! Explain to the publisher that if your ad brings in results that you will be back again and again to purchase more advertising, and that you will also refer your team members for future advertising. The worst they can say is no.

10) Be genuine in your advertising. Create an ad that you would want to send to your best friend. Remember that your ad will be seen one person at a time, so it's best to write it to individuals rather than to masses.


///////////////////////////

The Most Effective Form of Free Ezine Advertising

By Adrian Jock
Ads by Google
Work From Home Complete Surveys Online & Make Real Cash Today. Free To Join. www.mysurvey.com.my
Table Top Campaign Malaysia largest coverage Table Top Advertisement www.maroon-Q.com
Make $3800 in 24 days Learn how you can do it with only $1000 , Start Today. www.XForex.com/Full-Training
Expert Author Adrian Jock

Some ezine publishers offer free ezine ads to their subscribers. The bigger the readership of such ezine, the more ads - which means the less chances for your own ad to be noticed in a sea of advertisements. The smaller the readership, the less potential prospects for you. Conclusion? This model cannot be the most effective form of free ezine advertising ... We have to find out something else ...

The problem with the model I just described is that everyone can follow that path. Why? Because it's free and you don't need special skills or knowledge. Consequence? A fierce competition - your ad is competing with many other ads.

There is one little fact that most of the online newcomers overlook: the best things in the world are not those that everyone can easily get...

You have been warned! If you're still looking for free ezine advertising, let's see if the most effective form is for you ... Here is what you're supposed to do ...

Step 1 - Decide what product or service you want to promote and search for ezines from the same niche. For example, if you want to promote a weight loss product, search for health ezines (newsletters).

Step 2 - That's the most difficult part - Write an article on the same topic like your product (which is also the topic of the ezines you already selected). End your article with your name (or a pen name) and a P.S. (post scriptum). That P.S. has to be your ad - don't talk there about you and don't make it sound like an advert. The best ads don't sound like ads.

Step 3 - Submit the articles to the publishers. You'll find out that some of the publishers don't accept guest articles (remove them from your list). Other publishers won't like your article. However, if your list has a reasonable number of ezines, there will also be publishers who will accept your article and will publish it in their ezines. Psychological tip: subscribe to the ezines before submitting the article. Why? It is a little bit more difficult for a publisher to refuse a subscriber than a complete stranger.

That's the most effective form of free ezine advertising. An issue of an ezine has very few articles (sometimes only one article) - which means less competition - and the most important part is this one: the subscribers didn't subscribe to a certain ezine for the purpose of reading ads but for reading good pieces of information (including useful articles). This is free, targeted and effective ezine advertising. You cannot ask for more!

To Your Success!
Adrian Jock



///////////////////////////


How to Use Ezine Advertising to Increase Traffic to Your Website

By Sharon J Harrison
Ads by Google
Table Top Campaign Malaysia largest coverage Table Top Advertisement www.maroon-Q.com
Work From Home Complete Surveys Online & Make Real Cash Today. Free To Join. www.mysurvey.com.my
Hiring Malay Translator Earn up to RM1000 per day. No experience needed. Work online. RealTranslatorJobs.com
Expert Author Sharon J Harrison

Ezine advertising is a cost effective way to increase the number of visitors to your website. In this writing I'll cover the basics of ezine advertising, including types of ads, where to advertise, and what they should cost.

Types of Ezine Ads

1. Solo ad: A solo ad is an actual email sent by the ezine publisher that includes your ad only. You get a "captivated" audience to sell your website to the subscribers. Solo ads are great for telling your story and selling your idea so that the reader clicks the link to your product.

2. Sponsor ad: A sponsor ad is shorter than a solo ad and is included in the publisher's regular ezine. The ads are typically five to fifteen lines. The charge for these ads depends on the placement in the ezine. Sponsor ads are used to drive traffic to your website for more information. They tease the reader into wanting more.

3. Classified ad: A classified ad is shorter than a sponsor ad and is usually three to five lines long. Classified ads work well if you are giving away a free product in order to get the reader to click the link to your website and add their name to your subscriber list.

4. Ads within an article: These are rare (unless you write the article) so if you get a shot at one of these, go for it!

Selecting Ezines in Which to Advertise

When selecting the ezines in which you'd like to advertise, you can find ezines that target your market by visiting ezine directories. When starting out, ezines with small to medium sized subscribers lists are attractive because:

* The total dollar outlay for advertising is smaller.

* You can place ads in more ezines to reach more types of subscribers.

* Readers of small ezines feel more connected to the publisher and are more likely to trust advertisers.

* It's quicker to get ads placed in smaller ezines. Larger ezines typically have a waiting list.

Rules for Effective Ezine Advertising

** Match your ad to the the content of the ezine. Don't put your ad about dog grooming in an ezine about cars. That's a no brainer, right?

** Subscribe to the ezine and read a few issues before purchasing advertising. See how ads are placed in the ezine and if the articles are of good quality.

** Check the reasonableness of the advertising price. Compare apples to apples; be sure to convert the cost quoted by the publisher to cost per thousand subscribers (CPM).

** Your ad should sell the click to your website or offer, not sell the product itself.

** Offer a free product so that you can "get the click" and add the subscriber to your list. The money on the internet is in your list. These are the people who will learn to trust in the information that you provide and will most likely buy from you.

Once you've determined the type of ad that you want to purchase, decided where you want to advertise, and how much you are willing to pay, it's time to start the ball rolling. Place those ads and watch your traffic increase!

Sharon Harrison is an Online Business and Marketing Coach. For further information on how to

///////////////////////////


What You Need To Know About Ezine Advertising

By Gerrick W
Ads by Google
Malas Tetapi Masih Kaya Aku orang termalas di Malaysia tetapi terkaya, klik kalau nak tau? akumalaskerja.blogspot.com
DMS'11, Sep 20-22, Denver The Small-Business Ad Summit For Traditional & Digital Media www.BIAKelsey.com/DMS2011
Work From Home Complete Surveys Online & Make Real Cash Today. Free To Join. www.mysurvey.com.my

By far the most effective and cost-effective way of advertising, especially for a new business is ezine advertising. It has 4 distinct advantages...

a.It's easy to reach targeted prospects

b.It gives results fast. Typically, you should see results within 72 hours after your ad is published.

c.It's easy to test your ad effectiveness.

d.It's easy to calculate your Return on Investment (ROI).

Most direct mail companies charge several hundred dollars per thousand mailing, whereas ezine advertising costs anywhere from ten dollars to fifty dollars per thousand. This is definitely much more cost-effective compare to advertising in magazines.

Although it is generally true that response rates to ads is better with higher subscriber count, there are exceptions where smaller subscriber lists yield higher returns. Because these subscribers are 100 percent opt-ins. Also these ezines in mention are highly informative and don't have too many ads per publication. The chances of your ads being read are very high. The click through rates will be good if your ads are relevant to the ezine content.

3 types of Ezine Ads

There are basically 3 types of Ezine ads namely, Classified ads, Sponsor ads and Solo Ads.

1.Classified ads - This is the cheapest form of ezine advertising. Some publications offer free ads in exchange for your subscription. The ads are grouped in the middle or end of the publication.

2.Sponsor Ads - The ads are placed at the top of the publication. They cost more than classified ads but are more effective than classified ads.

3.Solo Ads - These are mailed out separately from the main ezine. This is the most effective of the three types of ezine ads but it also commands a premium.

Quick Guide to Ezine Advertising

1.Before you placed your ads, check out the quality of the prospective publication. Select three good ezines and subscribe to them. From the publications you would know what kind of audience these ezines are targeting, the content, and the number of ads per publication, which are crucial to your advertising campaign.

Pay close attention to the ads that run in each issue. If you see the same ad on a regular basis, chances are the ad is profitable for the advertiser. It is common sense that advertisers will continue to advertise in an ezine only if it is profitable.

If someone else is already promoting a similar product like yours in a particular ezine, give it a miss. It makes no sense to have two advertisers competing in one ezine. In any case, the publisher may not permit competing products in a single publication.

2.Keep your ads short. Normally, the publisher will allow 5 to 7 lines of text with a maximum of 65 characters per line. Don't sell your product or service in your ads. Generate interest and leads.

3.Write compelling headlines to draw readers.

4.Use your ads to direct prospects to your landing page, which may be a sales copy, course sign-up or ezine subscription.

5.Track response to your ads. This is crucial. Or you will have no idea if it is profitable to run the same ad again. In order to test the effectiveness of your ad, it is advisable that you run the same ad in at least 2 ezines. If you run your ad in only one ezine, and should campaign be a flop, you will not know whether the problem lies in your ad or ezine.

Due to recent popularity of ezine publishing, and depending on the publication, the lead-time can take anywhere from a few weeks to months. Factor in the lead-time if you have a time sensitive offer.

Test your ads with low-subscription ezine that don't have a long waiting list. You don't want to wait in line for a few months just to test out your ad, and imagine if it turned out to be a bummer. Advertise with low-cost, low subscription count ezines for a start. Until you have a proven winner, keep to low-cost, low-subscription ezines.


///////////////////////////


10 Tips for Successful Ezine Advertising

By Michael Southon
Ads by Google
Install Chrome Browser Simple, Fast, Efficient & Free. Easy Installation. Get Chrome Now! www.Google.com/Chrome
DMS'11, Sep 20-22, Denver The Small-Business Ad Summit For Traditional & Digital Media www.BIAKelsey.com/DMS2011
Kuala Lumpur Daily Deals Sign Up For Daily Deal Emails & Get 50-70% Off Kuala Lumpur Food & Fun! www.Groupon.my

If you're like most people starting out on the
Internet,you've been along this well-worn path:

You try free classified ad sites and get bombarded
with spam by people trying to sell you stuff.

You try banner exchange programs and get a handful of
click-throughs.

You finally get into the top twenty results in the
Search Engines, and then a week later your site has
dropped back to number 150.

The Internet may the largest market in human history,
but how on earth do you reach those millions of
people?

Well, the answer is ezine advertising.

Its the surest way on the Web of reaching your target
audience.

Ezines (short for 'electronic magazines') are email
newsletters that are sent out regularly to
subscribers, like the one you're reading. They're
sometimes called 'opt-in' lists because everyone who
receives an ezine has chosen to do so.

And that's why ezine advertising gets results. People
read ezines and they'll read your ad. And if you've
matched the ezine to the product you're selling,
you've reached your target audience.

Have a look at the ads in your favorite ezine - why
are they there? Because they get results.

There are currently around 90,000 ezines being
published every month. So whatever you're selling,
there's more than likely an ezine that will take your
ad straight to the audience you want to reach.

Ezine advertising is not only effective, its cheap as
well. A 5-line ad in an ezine that goes to 3000 people
will cost you between $5 and $20 per issue.

As a general rule, you'll always get back at least the
cost of the ad, and usually much more. So there's very
little risk.

But there are some tips for successful ezine
advertising. Here they are:

1. The first and most important rule in ezine
advertising is: "Track your Ads!". You might place
your ad in 5 different ezines and get a hundred
responses, but if you don't track your ads, you won't
know which ezines were pulling responses and which
weren't.

To advertise effectively in ezines, you must learn
from experience - its a process of trial and error.
Eventually, you'll end up with a handful of ezines
that you know are bringing you a high response rate.
After that, just keep placing your ads in those ezines
and you'll have a guaranteed stream of customers.

But how do you track your ads?

The simplest method is to place a key or a code at the
end of your email address. If your ad was in this
ezine (for example), this is the email address you'd
place with the ad:

///////////////////////////


The Pros and Cons of Ezine Advertising

By Daegan Smith
Ads by Google
Work From Home Fill Out Surveys, Make Real Cash & Redeem Rewards Online Today. www.mysurvey.com.my
Become an Herbalife Distributor in Malaysia. Without intermediaries. Autoapply online www.distherb.info/
Work At Home Business Find The Top Work At Home Business Opportunities with our Local Site. WorkAtHomeIdeas.com.my
Expert Author Daegan Smith

Advertising is the key to the success of any budding enterprise. Advertising turns the "unknown" into the "household name". Advertising makes sure that voices are heard and that people would know that a business exists. The medium of advertising, however, does determine its effectiveness.

Of course, if the advertising medium is popular among people, it is likely that the advertisement would be more effective compared to its being posted in a less popular medium. Although the effectiveness of advertising also depends on the quality of the advertisement, the fact remains that the highest-quality advertisement would be useless if no one sees it. This is the reason why more and more people turn to ezine advertising.

What's an ezine, you ask? If you don't know, then you must be really behind on cultural knowledge. "Ezine" is used in lieu of "electronic magazine". That in itself should be enough explanation. If you need further enlightening, however, you should know that an ezine is a magazine which can be read on the internet.

This means that an ezine has interactivity. Ezine can offer lots of things that an ordinary magazine cannot. This is the reason why some people prefer reading ezines. This is also the reason why many companies prefer to put out ezine advertising.

There are many advantages to ezine advertising. There is, of course, the obvious fact that it is more accessible to people. In order to see advertising in an ordinary magazine, you have to buy that magazine and flip the pages. Ezine advertising, however, gets exposure just with a few clicks of the mouse. It can be seen without having to go to a news stand. It can be accessed without having to flip through pages of magazine.

There is also the fact that it can lead directly to the company. Take the conventional advertising: it shows the product or service, and then provides information on how you can obtain that product or service. Ezine advertising, however, combines these steps into one. When you watch the advertising, a click on it will immediately take you to a page where you can purchase that product or service. Now that's convenience for you.

Ezine advertising is also advantageous in the fact that it actually allows a company to pay for the advertisement it gets. In other types of media, advertising is paid for based on the popularity of the media. A projection of the profits is used to compute the payment for the advertising. However, there is a risk. People could be paying cash for ineffective advertisement. They have no way of controlling the effectiveness of the advertisement so that their investment will pay off.

Ezine advertising, however, can be tracked. Companies often pay for ezine advertising on a click basis. This means that every time a web surfer clicks on the ezine advertising, it is recorder through the use of special software. Because of this, a company can pay only for those clicks. This means that a company will be paying only for the part of the ezine advertising time which the company profits from.

///////////////////////////


A Checklist in Ezine Advertising

By Menno Spijkstra
Ads by Google
Work From Home Complete Surveys Online & Make Real Cash Today. Free To Join. www.mysurvey.com.my
Table Top Campaign Malaysia largest coverage Table Top Advertisement www.maroon-Q.com
Need Internet Marketing? Guarantee Unique Traffic by SEO/PPC Double Your Leads - Get Free Quotes DeepakBansal.com/InternetMktg
Expert Author Menno Spijkstra

For many years, Ezine advertising has been considered as one of the most effective ways to introduce your products to your target customers. If you do ezine advertising in pages that are relevant to your online business, you can be sure that you are advertising to the right audience. So, if you are selling dog products, then you must advertise in ezines that discuss topics on dogs. The readers of these ezines will most likely respond to your ad. If you do not advertise your products, then perhaps you are missing out on some great benefits. If you intend to advertise in ezines, you must determine what type of ads you would like for your product.

The most effective type of advertisement is the solo ads because it is a stand alone message and you do not have any other products competing for the ad space. On the other hand, the least effective is the classified ads because they are listed together with other ads at the bottom of an ezine. The probability that your product will be noticed is quite low. Also, you may opt for top sponsor ads so your advertisement will be placed before the message of the ezine. This type is actually more effective compared to middle sponsor ads. Furthermore, there are other several factors that you have to consider when you decide to do ezine advertising.

One major thing that you must consider is the number of subscribers of the ezine where you want to place your ads. The higher number of subscribers the better because you can get your product to more readers. There is an ezine advertising program that offers to run your advertisement in many ezines with guaranteed high number of subscribers. It is highly beneficial if your ads will run in good quality ezines and not just in any ordinary ezine. This way you will be able to establish to the readers that you are also selling high quality products or services.

This low-priced ezine advertising service can guarantee that your advertisement will acquire good leads at a cheap advertising rate. It is a great advantage for you who plans to do ezine advertising if you get assistance from experts. At a cheap price, you will be lead to the right path in terms of advertising through ezines. Furthermore, it is an added service that your advertising service will ensure that your advertisements are published as per your agreement. They can do this by closely monitoring the ezines everyday and making sure that your advertisements are published accordingly.

Otherwise, they have to find ways to run your advertisement. There is a stiff competition, especially that more companies are joining the bandwagon. Make sure that the ezine where you intend to post your advertisement is not too saturated. Your ad may be unnoticeable if you place it alongside 20 other advertisements. Inquire from the ezine owner how many other ads are they posting alongside yours. It is ideal that you do not post in ezines that accept more than five advertisements per issue. Regularly published ezines is also a good venue for your ads. The more frequent it is published, the more frequent will the readers see your advertisement.

Remember that your target customers will have good product retention if they get to see your advertisement more frequently.


///////////////////////////

Ezine Advertising - How to Generate Massive Traffic and Profits With Ezine Advertising

By Jeremy A Gislason
Ads by Google
Work From Home Fill Out Surveys, Make Real Cash & Redeem Rewards Online Today. www.mysurvey.com.my
Table Top Campaign Malaysia largest coverage Table Top Advertisement www.maroon-Q.com
Link on +500,000 pages Advertise on +500,000 pages at once and reach 250,000 unique visitors www.2space.net
Expert Author Jeremy A Gislason

It's rare for any online business to generate traffic and flourish without the benefits of advertising. The Internet offers the best advertising opportunities of all time, but many people wonder how to get the most value for their advertising dollar. In order to get the targeted audience you need, you might consider advertising in ezines or newsletters.

Ezine advertising is one of the most effective methods to gain traffic to your site. Since an ezine is usually targeted towards a particular group, you can reach an audience that's already interested in your product or service.

How To Choose The Ideal Ezines To Advertise In

First, ascertain how large the readership of the ezine is. The best ad in the world won't get much response from a readership of only a couple hundred people.

Make sure they have the traffic needed to justify your expenditure. Many ezines list their readership numbers, but don't believe their data. Research the ezine by looking on the Internet for comments about it, criticisms or praise.

Another way to find the right ezine for your ads is to join an ezine directory service. You'll have access to hundreds of ezines, their readership and subscriber information; and most of those directories are searchable using subjects or keywords. You can easily find which ones are offering promotional rates for your ad; and if you're lucky, you might even find free advertising space!

Remember to check out their reputation too, because some of the less scrupulous ezines will gladly take your money but not run your ads. It is recommended to stay away from co-op (bulk) ezine advertising. Unfortunately, co-ops have developed a reputation for deception and dishonesty.

An excellent way to find the right ezine to advertise in is to subscribe to the ones you are considering. If you receive an email requiring you to confirm your subscription, you might have found a quality ezine with dedicated readers. There might also be information in the emails about advertising rates, which will shorten your search.

Finally, make sure that your product or service is something that the ezine's readers would be interested in. If you have a great new method for stock market trading, it won't get much reaction in an ezine that promotes frugality.

Now that you've found some ezines that suit your purposes, have a strong subscriber base and whose subjects compliment your product or service, the next step is to write email promo ads that sell.

How To Create High-Converting Email Messages and Ads

Obviously, solo ads would reap the best results as you are not competing with other ads and the whole message is focused on your offer. When writing solo ads, make sure you write an attention-grabbing, benefit-packed subject line.

Each sentence in the body of the email message should also sway the reader to continue reading and appeal to their desires and interests. And even though it's a solo ad, you don't need to make it long; lengthy emails might trigger the email filters to block your message. The role of the solo ad is to tease or convince the reader to click or go to your website. It is the website's role to do all the selling for the prospect.

If you're on a tighter budget, you could opt to go for the classified ads or sponsor ads. They're less effective than the solo ads, as they compete with other ads and content for the reader's attention. But it might still be worth it as long as your message is interesting and catchy enough. If possible, choose your ad to appear in the upper portion of the ezine.

Here's a moneymaking tip: Get feedback from business associates or contacts. Is your ad interesting enough for them? Did your message grab their attention? You'll only get one shot with each reader, so make the most of it.

If your ad lacks the ability to attract attention or if it's poorly written, you should consider hiring a writer. Since the response to the ad is only as good as the ad itself, it will be more of an investment than expenditure.

Online Advertising Methods To Avoid

One that still enjoys popularity is the Pay to Click (aka PTC) format. Your ad is listed on a page with other ads and presented to a subscriber who has signed up to be paid a cent or fraction of a cent for viewing ads for fifteen to thirty seconds.

This is a very poor way to advertise, even though the rates are very affordable. Subscribers to PTCs will click on your ad, but the only time the majority of them look at it is to check the countdown clock. Meanwhile, they've navigated to another window that contains yet another PTC they are working on.

Most people who click ads at PTCs have no intention of looking at the ads and rarely buy anything they see advertised. They are there to make money, not to spend it. As you can see, there are certainly methods of advertising that just don't pay.

Another form of advertisement that really isn't advisable is the pop-up or peel-away ad. Annoying potential customers isn't the best way to attract business. The fact is that no matter how interesting your ad is, most people will avoid your product if they are forced to view the ad before they can access the page they wanted.

In conclusion, the only true way to succeed in your advertising campaigns is to test and track your results. In due time, you'll know which email promo ads convert the highest, and which ezines or online services are the best places to advertise in.



///////////////////////////

Ezine Advertising - The Fastest Way to Affiliate Profits

By Derrick VanDyke
Ads by Google
Stemco Superior Oil Seals Truck and trailer hub seals & kits Hubodometers and datatrac systems www.roadlink-international.co.uk
Work From Home Complete Surveys Online & Make Real Cash Today. Free To Join. www.mysurvey.com.my
Table Top Campaign Malaysia largest coverage Table Top Advertisement www.maroon-Q.com
Expert Author Derrick VanDyke

If you're on a tight budget or want to get started quickly without a website or a list of your own, then ezine advertising should be your number one choice.

Ezine advertising is the perfect solution for beginners who want to test a market and get into profit fast. Here's why:

It's highly targeted. People subscribe to ezines to receive information about specific topics. You just need to find ezines that cover topics related to the product your are promoting.
It's cost effective. You can find ezines that sell ads for as little as $8 - perfect for testing a new product idea.
It's a cheap way to test your ad copy. You can track several ads at the same time for next to nothing and find out which ad pulls the best.


What Is An Ezine?

An ezine is similar to a printed magazine except that it's delivered electronically via email. And instead of purchasing an ezine, people sign to receive it for free or a monthly subscription fee. Most ezines are published weekly, but some are published daily, monthly or bi-monthly.

Types of Ezine Ads

Classified Ads: the cheapest and the least effective ads you can buy. Classified ads are limited to two or three lines and placed at the end of the ezine. Some ezines even give away free classifieds as an incentive to subscribe. Unless you place a classified ad in an ezine with 30,000 subscribers or more, your chances of getting a response are very small.

Sponsor Ads: these are more expensive than classified ads, but will give you a much better response. Sponsor ads can be placed at the top, middle or bottom of an ezine issue. You can include more text in a sponsor ad so it's a good way to test your copy before going all out on a solo ad.

Solo Ads: this is the king of all ads because your offer is sent exclusively to everyone on the mailing list and gets full attention of the subscribers. No articles or other content is included. Solo ads can be expensive, but they can increase your response by as much a 100% over sponsor ads. You can usually expect a 20% - 30% response rate from a good solo ad.

In other words, if you purchase a solo ad for $100 in an ezine with 5,000 subscribers, you should expect about 1,000 highly targeted visitors.

Note: Solo ads can be purchased for as little as $10. You will get a much better response from a $10 solo ad sent to 500 subscribers than you will from a $10 classified ad sent to 5,000.

Here's your step-by-step guide to successful ezine advertising.

Step One: Subscribe to 10 or more ezines.

Subscribe to ezines that offer top sponsor and solo ads within your budget. Subscribing to ezines before you place your ads will allow you to determine the quality of the list and potential profitability of your campaign before you spend any money. You may want to set up a specific email address for your subscriptions and filter them into a specific folder in your mail program for easy access.

You can search Google for "ezine directories" and "ezine advertising to find quality ezines.

Step Two: Select three quality ezines.

Here are some guidelines for choosing a quality ezine:

1. Does the ezine have a domain name and website where you can subscribe and purchase advertising? This shows that the publisher runs a serious business and is not likely to take your money and run.

2. Is there an article archive? This shows you how long the publisher has been in business and how consistent the publication is.

3. Are subscriptions confirmed opt-in? After you subscribe, you will receive an email to confirm your subscription. This is a sign of a high-quality list. However, this should not be the only determining factor.

4. How often does the ezine owner publish? A weekly or bi-weekly publication is optimal. If you receive daily ads, that's a good sign that people may be desensitized to your message.

5. Does the publisher offer solo ads? A solo ad is one that is sent to the entire list all by itself and usually the most profitable type of advertising.

6. Do the solo ads display the advertiser's subject line? If the subject line is not personalized, results will not be as good.

7. Does the body of the message contain a lengthy disclaimer from the ezine owner that explains their SPAM policy and that they aren't associated with the advertiser and aren't responsible for the content? This is a red flag to me because it makes the reader less receptive to your ad.

8. Do you see the same advertisements multiple times? This is a good sign that the advertiser is getting a good response. One way to be sure is to contact the advertiser and simply ask.

9. Is there waiting period to run your ad in the ezine? A responsive list becomes popular fast and may have a waiting period of a month or more. If you find one, book your ads quickly and mark it on your calendar. It will be worth the wait when your ad finally runs.

10. Does the publisher respond personally to your questions? No response could mean that your mail was filtered. And if you mail doesn't get through, you can bet your ad won't either. Get a solid response before you pay.

Step Three: set up your ad trackers.

Never advertise unless you can track the response. You need to know how many visitors and sales you get for each ad you place so you can determine whether or not you want to run another ad in a particular ezine or upgrade from a sponsor ad to a solo ad.

This information is critical for determining how well each ad campaign does and how well you're converting visitors into sales. Sometimes you just need to tweak your ad copy and run the ad again for better results.

If you get good results the first time, run your ad again in a week or two. Not everyone will buy the first time around. And many who were "on the fence" the first time they saw your ad, may purchase the second time around.

You can find a good ad-tracking service on Google.

Step Four: write your ad.

There are numerous books on writing good copy that you can find by searching Google. But, the best way to come with ideas for good ads is to read the ads in other ezines.

Look for ads that catch your eye. Modify them to fit the product you are promoting and then add your own personal touch. You can include an exerpt from an ebook you are selling, a section from the sales letter, or your personal endorsement.

Step Five: place your ad.

This is the easiest part. You simply fill out a form with your ad copy and credit card information. After you process the order. You will receive a confirmation of when the ad will run. And since you are already subscribed to the ezine, you can verify it yourself. Don't rely on them to send you a "courtesy copy."

Step Six: put half your profits back into advertising.

Okay, sounds simple enough. But where do you put the extra profit?

That's why you track your ads. So you can make an informed decision and maximize your profits.

So if you were going to put half your profits back into advertising, where would you put it?

Let's say you're total profit was $400. Take two hundred and invest it back into the successful ezines and invest the other two hundred into two new ezines. And then multiply your profits from there.

The profit potential of this method is incredible. Once you tap into the strategy and see it working you'll see exactly what I mean. And until you do, you'll have a hard time understanding why I get so fired up about it.

Note: it can take up to two weeks (or longer) to get into some ezines. So it's important to get your spot as soon as possible.


///////////////////////////
How To Take Full Advantage Of Ezine Advertising!

By Joe Rispoli
Ads by Google
Download Google Chrome Searching is fast and easy with Google's web browser. www.Google.com/Chrome
Table Top Campaign Malaysia largest coverage Table Top Advertisement www.maroon-Q.com
Can You Speak English? Earn RM1000 per day. We're hiring Malaysian translators! RealTranslatorJobs.com
Expert Author Joe Rispoli

If you are just starting your business then ezine advertising could be the most cost effective way of beginning your marketing campaign.

Why?

It makes it easier to reach targeted prospects.

It gets results fast.

It gives you the opportunity to test the effectiveness of your ads.

It allows you to calculate your return on investment.

Before advertising in an ezine it is important to know what kind of subscribers they target, the content and what is the number of ads per ezine. There are many ezines available so make sure you focus on the ones that relate to your topic and thus bring more interested visitors to your website.

While an ezine that has a ton of subscribers may look attractive, I suggest that you check out smaller, highly targeted ezines and test your ads in those. You will get more bang for your buck!

Look for ezines with smaller subscriber lists, since they usually have more detailed, informative content and do not have to many ads per issue. This means that your ads have a much better chance of being read. If your ads are relevant to the content of the ezine then your click through rates could be very high.

Tracking your ezine ads will help you determine which ones are driving traffic to your website. You can save thousands of dollars by only using successful ads. So do yourself a favor and track your ezine ads and know what ads are working for your business.

If you have your own domain then you can track every ad by using a specific redirect link that is only used for that particular ad. Or you could add a question mark at the end of the url and check for that on your websites statistics listing. For example, domainname.com/pagename.html?trackingcodehere. Check with your hosting company to find out how to access your websites statistics log.

Writing ads that focus on what you offer are much better then ads with a bunch of hype and false promises. The ads should focus on the end result only!

Most ezines allow about 5 to 7 lines of text with 65 characters on each line for an ad, so keep your ads short. Remember to generate interest with your ads and once you capture a lead then do the selling! Use your ads to direct subscribers to your webpage.

Using compelling headlines for your ads will help them pull, just remember to research what is already being advertised in the ezine so you do not waste your time or money by posting a repeat ad.

What is the difference between a simple classified ad and solo or top sponsor ads?

1. Classified Ads can cost between 5 to 25 dollars and they tend to run faster. One issue of an ezine could have 10 to 20 classified ads that are usually grouped in the middle or end of the issue. What you may not know is that classified sections in an ezine are often times just scanned by the reader and thus are not
very effective. Some ezines do offer free classified ads in exchange for a subscription.

2. Sponsor Ads are more expensive then classified ads but can be more effective. The ezines only have about 2 to 3 ads per issue and they are are spaced out in the ezine between the content or are at the top of the issue.

3. Solo Ads do get the most exposure, but they are the most expensive of the three since they are mailed out separate from the ezine to the subscribers.

Starting with classified ads may be a good idea, since you can get them for free. You can then track your ads and determine which ones are pulling before you spend more money on solo and sponsor ads. Determining the effectiveness of your ads through testing is extremely important when advertising with ezines.

One tidbit of advice is to run your ads more then once per ezine. Alot of people are running one ad one time and if it does not pull then they switch ezines and run the same ad again. Try running the ad at least twice, even if there are no results the first time.

This will give your ad more exposure and readers will take notice and think that other subscribers like it. Your ad will get more attention. Then, instead of moving on to another ezine, switch ads. Then run that ad twice. If you do this with all your ads you may be surprised at the profits you can get for one ad and not another. This will allow you to get more results from each and every ezine that you advertise with.

Advertising with ezines can be profitable but it takes time to test, track and place your ads. If you can just find 4 to 8 profitable ezines then your business will grow!


effective ezine advertising ezine advertising effective advertising free ezine advertising targeted ezine advertising ezine advertise effective internet advertising ezine advertising service ezines advertising most effective advertising effective advertising online advertise your business effective online advertising ezine ads free advertising online ezines advertising for free the most effective advertising cheap advertising free online advertising free advertising internet marketing ezine advertising online advertising tips effective advertisement marketer why advertise online free business advertising online free ezine ads advertising business advertising your business ezine advertising free internet network marketing online advertising marketing why advertise directory of ezines free advertise website website advertising for free advertising online business advertising in internet effective advertising examples advertising online free most effective online advertising advertise free advertising for your business free ezine ezine ad marketing ezine network marketing ezine advertise your business for free online advertising free
effective ezine advertising ezine advertising effective advertising free ezine advertising targeted ezine advertising ezine advertise effective internet advertising ezine advertising service ezines advertising most effective advertising effective advertising online advertise your business effective online advertising ezine ads free advertising online ezines advertising for free the most effective advertising cheap advertising free online advertising free advertising internet marketing ezine advertising online advertising tips effective advertisement marketer why advertise online free business advertising online free ezine ads advertising business advertising your business ezine advertising free internet network marketing online advertising marketing why advertise directory of ezines free advertise website website advertising for free advertising online business advertising in internet effective advertising examples advertising online free most effective online advertising advertise free advertising for your business free ezine ezine ad marketing ezine network marketing ezine advertise your business for free online advertising free
effective ezine advertising ezine advertising effective advertising free ezine advertising targeted ezine advertising ezine advertise effective internet advertising ezine advertising service ezines advertising most effective advertising effective advertising online advertise your business effective online advertising ezine ads free advertising online ezines advertising for free the most effective advertising cheap advertising free online advertising free advertising internet marketing ezine advertising online advertising tips effective advertisement marketer why advertise online free business advertising online free ezine ads advertising business advertising your business ezine advertising free internet network marketing online advertising marketing why advertise directory of ezines free advertise website website advertising for free advertising online business advertising in internet effective advertising examples advertising online free most effective online advertising advertise free advertising for your business free ezine ezine ad marketing ezine network marketing ezine advertise your business for free online advertising free
effective ezine advertising ezine advertising effective advertising free ezine advertising targeted ezine advertising ezine advertise effective internet advertising ezine advertising service ezines advertising most effective advertising effective advertising online advertise your business effective online advertising ezine ads free advertising online ezines advertising for free the most effective advertising cheap advertising free online advertising free advertising internet marketing ezine advertising online advertising tips effective advertisement marketer why advertise online free business advertising online free ezine ads advertising business advertising your business ezine advertising free internet network marketing online advertising marketing why advertise directory of ezines free advertise website website advertising for free advertising online business advertising in internet effective advertising examples advertising online free most effective online advertising advertise free advertising for your business free ezine ezine ad marketing ezine network marketing ezine advertise your business for free online advertising free
effective ezine advertising ezine advertising effective advertising free ezine advertising targeted ezine advertising ezine advertise effective internet advertising ezine advertising service ezines advertising most effective advertising effective advertising online advertise your business effective online advertising ezine ads free advertising online ezines advertising for free the most effective advertising cheap advertising free online advertising free advertising internet marketing ezine advertising online advertising tips effective advertisement marketer why advertise online free business advertising online free ezine ads advertising business advertising your business ezine advertising free internet network marketing online advertising marketing why advertise directory of ezines free advertise website website advertising for free advertising online business advertising in internet effective advertising examples advertising online free most effective online advertising advertise free advertising for your business free ezine ezine ad marketing ezine network marketing ezine advertise your business for free online advertising free
effective ezine advertising ezine advertising effective advertising free ezine advertising targeted ezine advertising ezine advertise effective internet advertising ezine advertising service ezines advertising most effective advertising effective advertising online advertise your business effective online advertising ezine ads free advertising online ezines advertising for free the most effective advertising cheap advertising free online advertising free advertising internet marketing ezine advertising online advertising tips effective advertisement marketer why advertise online free business advertising online free ezine ads advertising business advertising your business ezine advertising free internet network marketing online advertising marketing why advertise directory of ezines free advertise website website advertising for free advertising online business advertising in internet effective advertising examples advertising online free most effective online advertising advertise free advertising for your business free ezine ezine ad marketing ezine network marketing ezine advertise your business for free online advertising free
effective ezine advertising ezine advertising effective advertising free ezine advertising targeted ezine advertising ezine advertise effective internet advertising ezine advertising service ezines advertising most effective advertising effective advertising online advertise your business effective online advertising ezine ads free advertising online ezines advertising for free the most effective advertising cheap advertising free online advertising free advertising internet marketing ezine advertising online advertising tips effective advertisement marketer why advertise online free business advertising online free ezine ads advertising business advertising your business ezine advertising free internet network marketing online advertising marketing why advertise directory of ezines free advertise website website advertising for free advertising online business advertising in internet effective advertising examples advertising online free most effective online advertising advertise free advertising for your business free ezine ezine ad marketing ezine network marketing ezine advertise your business for free online advertising free
effective ezine advertising ezine advertising effective advertising free ezine advertising targeted ezine advertising ezine advertise effective internet advertising ezine advertising service ezines advertising most effective advertising effective advertising online advertise your business effective online advertising ezine ads free advertising online ezines advertising for free the most effective advertising cheap advertising free online advertising free advertising internet marketing ezine advertising online advertising tips effective advertisement marketer why advertise online free business advertising online free ezine ads advertising business advertising your business ezine advertising free internet network marketing online advertising marketing why advertise directory of ezines free advertise website website advertising for free advertising online business advertising in internet effective advertising examples advertising online free most effective online advertising advertise free advertising for your business free ezine ezine ad marketing ezine network marketing ezine advertise your business for free online advertising free
effective ezine advertising ezine advertising effective advertising free ezine advertising targeted ezine advertising ezine advertise effective internet advertising ezine advertising service ezines advertising most effective advertising effective advertising online advertise your business effective online advertising ezine ads free advertising online ezines advertising for free the most effective advertising cheap advertising free online advertising free advertising internet marketing ezine advertising online advertising tips effective advertisement marketer why advertise online free business advertising online free ezine ads advertising business advertising your business ezine advertising free internet network marketing online advertising marketing why advertise directory of ezines free advertise website website advertising for free advertising online business advertising in internet effective advertising examples advertising online free most effective online advertising advertise free advertising for your business free ezine ezine ad marketing ezine network marketing ezine advertise your business for free online advertising free
effective ezine advertising ezine advertising effective advertising free ezine advertising targeted ezine advertising ezine advertise effective internet advertising ezine advertising service ezines advertising most effective advertising effective advertising online advertise your business effective online advertising ezine ads free advertising online ezines advertising for free the most effective advertising cheap advertising free online advertising free advertising internet marketing ezine advertising online advertising tips effective advertisement marketer why advertise online free business advertising online free ezine ads advertising business advertising your business ezine advertising free internet network marketing online advertising marketing why advertise directory of ezines free advertise website website advertising for free advertising online business advertising in internet effective advertising examples advertising online free most effective online advertising advertise free advertising for your business free ezine ezine ad marketing ezine network marketing ezine advertise your business for free online advertising free